Church Army backs Second Life campaign to promote church this Christmas
20 September 2007
A Christmas advertising campaign for the churches will venture into the virtual world this year. The new adverts which follow a theme of second chances will invite people to visit an 'island' accessible through the on-line virtual world Second Life www.secondlife.com on the internet where Christmas events will take place and spiritual questions will be discussed.
Details on the new campaign were unveiled by the Churches Advertising Network (CAN) in London on Thursday, September 20th.
CAN, the Churches Advertising Network, is an independent and ecumenical group of Church communicators which for the past ten years has produced a series of striking and often controversial poster and radio adverts. Past campaigns have included 'Bad Hair Day' and 'Meek. Mild. As if'. Last year's poster campaign, featuring a the face of Jesus in an empty beer glass, sparked international media interest and thousands of people signed up to be 'friends of isthisjesus' through the Myspace network pages.
Previous radio campaigns, have won national several national awards. Last year's radio commercials were carried on more than 35 radio stations including the Galaxy network and London's Kiss 100FM in the run up to Christmas 2005. Production for this year's radio adverts continue to be sponsored by Jerusalem Productions.
The poster and radio adverts, will be available on-line and can be downloaded at www.churchads.org.uk
David Coleman, Church Army's Communications Manager says; "This is a really imaginative and bold campaign that builds last year's where will you find him? campaign. What better way for churches to point to 2008 as a year of HOPE that to get people thinking about a second chance at life through Jesus."
The CAN Christmas posters have been designed and produced by Christians in the Media (CIM) a group of media professionals, who give their creative time freely, and the radio adverts have been sponsored by Jerusalem Productions and produced by Denise Robinson, with the grateful support of Wave Studios, London.
- For more information / interviews contact Rachel Farmer
Phone:01636 817218; mobile 07712 196381;
email: rachel@southwell.anglican.org
Or Francis Goodwin, mobile 07733 001781;
email: francis.goodwin@googlemail.com - CAN website www.churchads.org.uk All ads can be downloaded from this site.
- CAN, the Churches Advertising Network, is an independent ecumenical group of Christian communicators providing high quality Christian advertising campaigns linked to major festivals. Chairman, Francis Goodwin (Corporate Development Director for Maiden Group plc) 020 7838 4048.
